The ABTs of Selling
Take your Sales to the Next Level.
Learn from sales expert Park Howell on his quick tips and tricks to sell to anyone.
Park Howell is known as The World’s Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. His popular weekly Business of Story podcast is ranked among the top 10 percent of the most downloaded podcasts in the world.
By the end of the course you will be able to...
- Learn how to apply the power of storytelling to sales and marketing
- Understand the fundamental elements of a compelling story: And, But, and Therefore (ABT)
- Learn to create and deliver ABT stories that connect with customers and motivate them to take action
- Develop a storytelling framework for use in different sales situations, such as cold outreach, lead nurturing, and objection handling
- Explore case studies and real-world examples of ABT stories in action to inspire and inform your own storytelling approach
- Learn how to create and deliver persuasive sales presentations using the ABT (And, But, Therefore) narrative framework