Steve Benson: How to Effectively Overcome ANY Sales Objection

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Effectively Overcome ANY Sales Objections

You don’t HAVE to lose deals to objections. Overcoming objections is possible, if you know how. 

While most sales reps have been trained on basic objection handling, they don’t have the advanced skills they need to be master salespeople. In fact, it’s surprising how some of the most commonly used strategies on objections and closing can backfire.

This course will go beyond the basic tips on how to deal with sales objections. I’ll share you with some powerful techniques that you can start using today to overcome the objections your prospects throw at you.

By the end of the course, you’ll be able to:

  • Overcome concerns before they turn into objections
  • Disarm your prospects by using “Sales Judo”
  • Avoid the biggest mistakes in objection handling
  • Uncover and overcome the hidden objections behind a soft “no”
  • Demonstrate why the value of your product can make an objection irrelevant

Whether you’re a senior sales rep with years of experience or a rookie salesperson, I guarantee this video will take your skills to a whole new level.

Steve Benson

Steve Benson is CEO and founder of Badger Maps, the #1 App in the App Store for outside salespeople to upgrade existing CRMs with mapping, routing, and scheduling. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive globally in 2009. He also hosts the Outside Sales Talk - a podcast specifically for outside salespeople, and is the President of the Sales Hall of Fame.